Mr. Vezzali came to Los Angeles in 2001 after a three year stint as Creative Director and co-owner of San Francisco based Shockwave Pictures. From 2001 through 2002 Mr. Vezzali worked as Lead Compositor in the Theatrical Finishing Department at Hammer Creative Advertising, logging hundreds of hours on the Tremor System, finishing 2K Trailers for Sony, Fox, Warner Brothers, Disney, Columbia, New Line, Paramount, Lions Gate and many more. In 2002, he moved to Reality Check Studios in Hollywood where he served as a visual effects artist and finisher. During this time Mr. Vezzali expanded into stereo 3D work; just prior to founding Identity Studios, Inc., he was the Digital Intermediate Pipeline Manager on James Cameron's 3D IMAX film, Aliens of the Deep. Mr. Vezzali, his wife Valeria along with their son Maximo Amado are soon to celebrate the first birthday of their daughter, Gia Valeria.

Identity Studios is Mr. Van Woert's second start-up company. In 1999, together with Mr. Vezzali, he founded Shockwave Pictures, a digital production studio based in San Francisco. For four years Mr. Van Woert served as the Director and CEO of the company, building a client list which included Bill Graham Presents, SFX, Palm Pictures, Youth Speaks, SunTrust, BankOne, Michael Franti, and Martin Luther. During this time he and Mr.Vezzali developed a progressive, relationship focused business model that is currently used by Identity Studios. Mr. Van Woert's production and project management experience spans well over a decade; since 1993 he has been credited as 1st Assistant Director, Associate Producer, Director and Producer on dozens of projects from independent feature films to music videos and commercials. He also served as a Media Director for Youth Speaks from 1999 to 2001 and Field Producer for ON24 from 2000 to 2002. Prior to his involvement in the entertainment industry, Mr. Van Woert was a professional carpenter and built homes in Atlanta, New York and San Francisco as well as props and sets for film and television.